Obamacare, The Edsel and New Coke!

Fourth Edition

It is not about the marketing!

The front page of the Bearden edition of the "Shopper News" has another article about the "Looming" Affordable Care Act aka Obamacare signup deadline.  Writer Betty Bean features a new quote from Mayor Rogero, 

"Faith leaders like you share a vision of a responsibility to care for our nation's sick, our nation's children and the overall health of our community."

Silly Southern Baptist that I am, I thought our "faith leaders" had a vision to get our Souls to God. But then, I am a backsliding Baptist so maybe I missed the Sermons about serving the State by having Health Care.

Ford Edsel

New Coke

More importantly, our Mayor Rogero, President Obama and all of the other Affordable Care Act pitch persons have failed to learn the lesson that companies like Ford and Coca Cola learned.  While the failure of Ford's Edsel and Coca Cola's New Coke are taught in Marketing classes where one would never find organizers/agitators, they are also of recent enough vintage that surely the Mayor and the President had to have heard a little about them

The lesson that Ford and Coca Cola both learned with their failed products is that - no amount of money or slick advertising campaigns will induce the public to buy a product that the public does not want!

You cannot jawbone us into it either.  Force is the only way!

Give us a +1 and feel free to share this blog everywhere!